Readings and Business Literacy
Please continue your MBA pre-work by reading, on a regular basis,
the popular business press. Be aware of current business events and
question the point of view of the various authors. The Wall Street
Journal, the business section of major newspapers, Business
Week, Fortune Magazine, Inc Magazine, etc. all are
good places to start. And note that most of these have on-line
versions if you prefer. It is also important that you develop the
habit of reading business periodicals regularly as your course
instructors will reference current business events in class
discussions and assignments.
As in any field of study, there are people and terminology that
form the basis and language of understanding. Some of the following
terms you may have already come across in your undergraduate work or
general business knowledge. But we would like all students to be
familiar with the following:
People: Jack Welch, George Soros,
Peter Drucker, Tom Peters, Michael Dell, Bill Gates, Ronald Zemke,
Peter Senge, Mike Hammer, Jeff Imelt, Ken Blanchard, Dick Bolles, Alan
Greenspan, Carly Fiorina, Frederick Taylor, Anne Mulcahey, Abby Joseph
Cohen.
Terms/Concepts: Total Quality Management, Arbitrage,
Strategic Alliance, Just-in-Time Management, Information Technology,
Knowledge Management, e-Commerce, Re-engineering, Supply Chain
Management, Process Management, Connectivity, Enterprise Resource
Planning, Customer Relationship Management, Fed Funds Rate,
Opportunity Cost, Present Value
Please do some independent research over the summer months to find
out who these individuals are (or were), what their contributions were
to the field of business, and what the terms and concepts mean. Your
faculty will expect you to have this basic, working knowledge in all
classes.
Need more help? This exercise is a great way to refresh your web
searching skills. Try using some of the different web search engines
like Google and
Yahoo. Try going to query websites like
Ask.com (formerly
AskJeeves.com). Look in on-line archives from some
of the popular business press like
BusinessWeek.com.
Or visit Lookooh.com or
e Business Directory for
business directory.
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